As a licensed supplier for the NBA

As a licensed supplier for the NBA and NHL and principle supplier for the NFL, Reebok knows the difficulties that come with satisfying the demand of a very "fair weather" crowd. When teams do well more team apparel is demanded. This may or may not be the result of a specific player's performance. The demand for a player specific jersey is inherently more volatile than for a given team. Meeting customer requirements within a short period of time is a major challenge in the sporting goods industry.

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As a licensed supplier for the NBA and NHL and principle supplier for the NFL, Reebok knows the difficulties that come with satisfying the demand of a very "fair weather" crowd. When teams do well not team apparel is demanded. This may or may not be the result of a specific player's performance. The demand for a specific player jersey is inherently more volatile than for a given team. Meeting customer requirements within a short period of time is a major challenge in the sporting goods industry.

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